Data Profiling  •  Targeting the Customer  •  Data Center Foundation  •  Database Reporting  •  Advanced

The ZMail Survey Manager provides the ability to manually or automatically, with increased detail, create targeted offers utilizing recipient preferences. Clients have the ability to send emails based upon simple demographics as well as a host of more detailed profile information obtained from surveys and customer responses. By continually integrating new, pertinent information, our clients have the strongest connection to their customers. The more our clients know about their customers, the better they can serve them.

Segmenting & Filtering

The power of ZMail is in creating segments through filters (sublists). Determining customer preferences and then providing offers of interest to them builds relationships and customer loyalty. “Predetermined intelligence” (reliable knowledge of what customers like) gives our clients an unprecedented advantage over any other advertising and marketing vehicle. ZMail gives them the ability to address their customer with direct information focused on what is desirable based on their preferences.

Our ZMail Filter Wizard (query tool) accessed within the ZMail Campaign Manager provides specific criteria counts and the ability to create new segments. Users can perform multi-variable queries using advanced query statements, including multiple Boolean operations, on one or multiple lists without requiring any programming knowledge.

Once a sublist has been created, because of real-time integration, each sublist is automatically updated with the results, including unsubscribes, of any future mailing. The ZMail Filter Wizard is fully integrated and enabled through the ZMail Main Menu and requires no advanced hardware integration or SQL (Structured Query Language) programming knowledge.

Response Tracking

ZMail offers an even greater level of customization through analysis of customer responses. Our Behavioral Tracking feature can detail the status of emails. Whether they were clicked through or closed loop statistics, ZMail provides all of the criteria for future contact.

Emails can be customized and targeted based on customer responses. For example, ZMail can track customers who opened an email, customers who responded, customers who have responded previously, or customers who spent x number of dollars. Our tracking capability is the ultimate tool for planning and marketing directly to customers based on their responses.

Dynamic Content Communication

ZMail Dynamic Content provides the ability to direct different messaging to different segments within the database. Our clients can capture specific preferences and market to them. This feature can be as simple as one preference or very complex to capture a host of preferences and fine-tune the target audience. To find out more on dynamic content, contact us at info@zdirect.com.

Event-Driven Personalization

Event-driven capabilities within the ZMail system provide for an entire host of eCRM techniques. When our clients contact customers with personalized messages combined with event-driven messaging, they build response and loyalty. ZMail even has the support for personalization in transaction processing events direct from host databases complete with defined delivery parameters.

Real-Time Reporting

The ZMail Filter Wizard and Reporting Tools give our customers the ability to view statistics and manage their databases with no technical expertise. Transactions are recorded to the ZMail database in a real-time manner such that the most current, up-to-date data is available for reporting or database segmentation.

Features include:

• Intuitive point and click browser-based interface
• Support for nested conditions – unlimited drill-down for full parent/child relationships
• Complex queries using Boolean operations that are multivariate, including any criteria and any exclusions
• Real-time counts on the live database
• Filters have real-time support creating current sublists.

Real-time information means you can send up-to-date messages relevant to customer preferences. ZMail goes even further. Our Dynamic Content Wizard gives clients an even greater ability to know their customers and build sales and a higher level of customer loyalty through automatic delivery targeting of real-time information.