Data Profiling  •  Targeting the Customer  •  Data Center Foundation  •  Database Reporting  •  Advanced

ZMail’s functionality is based on the most cutting-edge tools in the industry. ZMail has a number of advanced modules that can close the entire circle on eCRM. Based on client’s needs and the degree of website/internal point of sale/reservation system integration, the entire ZMail module set can be employed to create an expert system for maximum e-marketing effectiveness and increased gross margins.

Viral Marketing

The ability to communicate more closely with existing customers is a valued benefit of ZMail. Equally important is the ability to grow your list with qualified applicants. These applicants will most likely come from your satisfied customers. ZMail’s viral marketing program, Refer-A-Friend, gives companies the ability to grow their lists organically. By using ZMail’s multiple level viral marketing techniques, clients create opportunities for customers to provide valuable information and services to their friends and families while capitalizing on exciting and unique offers for themselves. It’s a win/win situation for the existing customer and the referral. And ZMail reporting and integration features make certain these new customers are properly added to the client’s list.

Survey Generation

Customer Surveys are an established method of gathering information from and encouraging interaction with customers. The ZMail Survey Wizard generation tool allows clients to gather unlimited information related to their customers. Surveys provide meaningful information that allows clients to target back effective offers and promotions.

Advanced Reporting

Advanced Reporting allows clients to assess the impact of promotional activities. New campaigns/offers/activities can be based on highly specialized information (sublists and trends). ZMail can compile information across multiple campaigns to identify trends that may not become evident through a single message report.

This advanced level of segmenting and information analysis provides our clients with a meaningful way to reach customers with the most valid and pertinent offers ensuring customer loyalty and instant ROI (return on investment).

Cookies

ZDirect employs the use of cookies for informational purposes to provide clients with relevant data. The information collected on recipients can be maintained through accessing the ZMail Profile Manager. ZDirect does not sell or provide information to other parties.