Grand Dame of Historic New Orleans French Quarter, Hotel Monteleone, 
embraces ZDirect leading eCRM technology

New Orleans, LA., March 8, 2010 – The Hotel Monteleone, named a 2009 Bronze Adrian Award winner by HSMAI, Hospitality Sales & Marketing Association International, for outstanding achievement in web marketing has taken new steps to remain on the forefront of electronic marketing by choosing ZDirect to manage its eCRM platform.  "The Hotel Monteleone is honored to be recognized for its marketing efforts," says Andrea Thornton, Director of Sales and Marketing at Hotel Monteleone. "We pride ourselves on using the best services and technology to engage our customers and ZDirect is playing a significant role in that responsibility."  
  
Since the installation of both the ZMail® and RezQueue® platforms in late 2009, ZDirect has centralized and streamlined Hotel Monteleone's electronic marketing databases, enabled highly personalized automated pre & post stay communication and has provided a stable environment to communicate with their guests in an extremely relevant manner.   Ms. Thornton continues, "Using ZDirect services, we have also been able to hone in and communicate more effectively with our corporate partners, event planners and travel agents to send custom messages all based on preferences.   Ultimately we love the service they provide, their staff takes customer service seriously, and it shows." 
  
Says ZDirect's President Hayes Thomas, "Our support executives serve as consultants to guide hoteliers down the path of a new paradigm of electronic customer relationships.  We also recognize that the client often desires a real, live, responsive client service representative who will listen and help them get results.  Our approach with Hotel Monteleone is just that, extremely personal; where we can engage with their marketing ideas and achieve the satisfaction they envision using our eCRM functionality.  We are proud to work with this fine historic property in New Orleans, Hotel Monteleone." About Hotel Monteleone, New Orleans, LA
Since 1886, the Hotel Monteleone,www.hotelmonteleone.com, has proudly stood as one of the first landmarks in the famous French Quarter.  The hotel is the Quarter's largest full-service hotel, featuring 600 comfortable, luxurious guestrooms and suites.  Hotel Monteleone is within walking-distance of some of New Orleans most famous attractions and is conveniently located eleven miles from the Louis Armstrong International Airport.  Hotel Monteleone is a member of the Preferred Hotels® & Resorts, a three-time AAA Four Diamond award-winner, and has won the J.D. Power and Associates Upscale Hotel Award for "An Outstanding Guest Experience" for the past three years.

To learn more about Hotel Monteleone, please contact Media Contact Linzy Roussel Cotaya at 504-324-4242 or Linzy@gambelcommunications.com .

About ZDirect, Inc. Based in Miami, Fla., ZDirect, Inc. is the preeminent provider of electronic marketing and eCRM solutions for the hospitality and resort industry. Zdirect's product offering takes eCRM communication technology to a new level of effectiveness by giving hoteliers a powerful suite of tools to impact relationships with their guests and inquiry base. ZDirect empowers hotel operators to streamline their electronic marketing and CRM efforts. With ZDirect's patented ZMail® and RezQueue® technology and expertise, hoteliers are able to centralize their databases, send "intelligent," targeted and highly personalized communication to their guests and subscriber list. Then when they book, automatically send confirmations, pre-arrival emails, thank you emails, customer satisfaction surveys, and ultimately convert leads and previous guests into long term customers. The result is new revenue captured, stronger customer loyalty, expanded customer base, and increased return on investment through the reduction of traditional marketing costs via measurable electronic marketing. ZDirect is an Enterprise Email Service Provider (ESP) for the Hospitality Industry and the ideal solution for hotel companies that require cutting edge features, solid integration and professional services.

Features and benefits of the ZDirect platform include:

  • Central Data Warehouse
  • Property Specific Email Marketing
  • Corporate Email Marketing
  • Mobile eCRM
  • Social eCRM
  • PMS, POS and CRS Interfaces
  • Pre & Post Stay Communication
  • Customer Satisfaction System
  • Electronic Concierge On Demand
  • Reservation Communication Portal
  • Web Guest Acquisition Engine
  • Golf Tee Sheet Integration
  • Dynamic Content Engine
  • Hospitality ROI Reporting
  • Advanced Filtering and Segmentation
  • On Demand ROI Reporting
  • Full Service Email Service Provider
  • Profile Consolidation Engine