Tools – Hotel eMarketing

Open rates that will amaze you

By using real-time guest profiles, you can email your guests offers based on exactly what they’re seeking. This means greater open rates and greater response rates – which makes for a larger bottom line! There are an endless number of variables which can be customized and sent at any time.

Creative list segmentation will give you bigger returns while sending the same message to your entire list will keep you in the bulk bin.

Just one example…

The weekend is fast approaching and your property is sitting at 30% occupancy and you have a great wine pairing event in your restaurant. You look at your database and realize you have a group of contacts that are within the drive market, a group that requested to be informed of last minute deals and a group that loves wine tasting.  Instead of slashing prices to almost nothing and handing those rooms to an online travel agency, you create a last minute offer to email to these contacts that are not booked for the weekend. Our system will allow you to market your unsold inventory and cut out the middle men!

Give them what they ask for!

Hotel eMarketing

Hotel Marketing Automation

Hotel Marketing Automation helps you reduce costs and optimize your limited resources by introducing automated eMarketing workflow processes which take care of the routine tasks throughout the day, freeing up time so the marketing staff can be more efficient.

Hotel Marketing Automation takes regular email marketing to the next level.  It doesn’t eliminate traditional eMarketing, it enhances it.

Hotel eMarketing diagram